Sidekick COO
Entertaining emails on Growing and Scaling your business for multi 6-figure Online Service Providers. "This is my absolutely most-favourite email I've received this month!!!" ~Elissa
Scarcity marketing: Effective? Sure. Sustainable? Meh.
Back in 2021, someone told me about this copywriter. He was doing something interesting with his opt-in that was supposed to keep people glued to their inboxes for hours. Naturally, my curiosity got the best of me, and I signed up. For a few weeks, I devoured every email he sent. They were quirky, sarcastic, and delightfully blunt—basically a masterclass in how to make email entertaining. But, there was also something a little off. I got the feeling that I wouldn’t like this guy much if I met...
just a girl, standing in front of her KPIs, asking for help
I’m halfway through my fiscal year (which ends Feb 28 for me), and guess what, Reader? I’m only 38% of the way to hitting my KPIs and an oh-so-embarrassing 13% on my visibility goals. 😒 Womp! Womp! But hear me out. Because I have reasons. Lots of reasons. Reasons like: I had a rough five months. Mental health? Not thriving. Energy levels? Non-existent. Caleb switched jobs, which flipped our home life upside down and dumped a ton of stuff back on my plate. Thanks, adulting. Oh, and a client...
I’ll take ‘Questioning what I’m told’ for 100, Alex
I started listening to the Behind the Launch summit while out walking the dogs and had to stop. It is way too hard to take notes when you have a 130lb animal jerking your arm every few seconds. And I needed to take notes. There have been so many gold nuggets already, and I was only 2 sessions in. If you haven’t grabbed your free seat yet, you can do so here. I do want to warn you about one thing that popped up for me when I was listening—which was, the “thing that worked” isn’t always the...
one shoe full of sewage please!
“It’s fiiinnnne.” my husband Caleb sighed as he rolled his eyes at me. “I see it. We’re good.” We were walking the dogs in the park behind our house and I had just spotted a guy coming towards us with his unleashed German Sheppard trotting along behind him. My immediate response was to pull Oak’s leash in so he’s walking close beside me. Caleb however, still had Willow’s leash extended the full 16 ft and she was eyeing the dog coming towards us. Caleb’s exasperated comment above was in...
true, but not helpful
“What do you see working well in launches right now?” I can’t tell you how often I get asked this. But I can tell you my initial answer hasn’t changed much over the last 9 years. Know your customer and ask for the sale. Not helpful; I know. But it's true. If you know your customers well (meaning you already know your offer is not only the solution they need but also the one they're looking for) and you actually ask them to buy the offer, your launch is unlikely to fail completely. But...
summits 🤮
A good friend recently suggested I put together a bundle* as a way to grow my audience. I’m paraphrasing but basically, she said, “If you take part in a bundle you’ll get a hundred or so people to subscribe. But if you host a bundle you can get thousands!!” She knows that one of my goals this year is to increase the number of amazing people (like you!) who have chosen to subscribe to my newsletter, But, I’m looking for quality over quantity. I want to connect with people who need the...
a few quick things
Today is a very important day, it’s my kid’s birthday!! Art turns 24 today and I am absolutely in awe of the brilliant, kind, and talented human they have grown into. Unfortunately, they’re not home to celebrate today but we have big plans for the weekend, including a museum of illusions, an escape room adventure, and possibly a day at the waterpark. In other words, my whole week is going to be spent waiting for Friday, lol! In the meantime, I have some other important things to tell you...
who would your three be?
A while back my friend Michelle Warner sent out an email talking about the best career advice she ever received and how she’s carried it into her business. The advice? Find yourself 3 key people who, when in a pinch, will be more than happy to help you out (with the favors going both ways of course). She was, at the time, working a communications and PR job for the U of Illinois’ athletic department when she was told to make sure she had a ticket person who could provide access to tickets...
the biggest mistake I made in my business
A couple years into my business I made a huge mistake that nearly cost me everything. It’s one of a few mistakes in my life that, I believe, truly made me who I am today. And I’m dishing all about it on Eman Ismail’s award-winning Mistakes That Made Me podcast. We covered a lot in this episode. The most important thing to do before you spend a dime in your business The difference between a VA and OBM. Why it doesn’t matter, and what to focus on instead. How I juggle managing 4 businesses, and...
I aim to be as lazy as these pups
I was chatting with Laura (Belgray; storyteller extraordinaire, client and friend) and told her how crazy my days have been now that Caleb is working out of the house again. With him not around I have to walk the dogs by myself. And because they’re so big I have to take them separately, which means I’m out with them for about an hour at least three times a day. “You must be getting like 12 miles a day.” I wish. My dogs aren’t that dedicated to covering ground. They spend most of the time...
Entertaining emails on Growing and Scaling your business for multi 6-figure Online Service Providers. "This is my absolutely most-favourite email I've received this month!!!" ~Elissa