Sidekick COO
Entertaining emails on Growing and Scaling your business for multi 6-figure Online Service Providers. "This is my absolutely most-favourite email I've received this month!!!" ~Elissa
no platform is perfect; this one just got a lot closer
Ever wonder if a CTA at the top of your email would convert better than one at the bottom? Or if your readers prefer short and snappy vs. story-driven? Well… now you can actually test it. Kit just dropped a new feature that lets you split test your email content — not just subject lines. That means you can now test: Two different templates with the same copy Button vs. link CTAs Long-form vs. short-form CTA at the top vs. bottom And it’s all super easy to use. 👉 Check out Kit here (<--...
The most uncomfortable thing I'm learning to enjoy.
I’m currently spiralling into a full-blown situationship with Vanilla Sweet Cream Cold Brew. Light on the ice with an extra splash of cream. I’ve never been a coffee girl. Tea has always been my beverage of choice. But now? I can’t get enough of this deliciousness. Something else I'm becoming addicted to... asking for help. I've always been the helper, not the helpee. Somehow, I’d internalized this idea that asking for help is a sign of weakness. But only when I do it 🙄(gotta love a little...
If “money stuff” makes you anxious…read this
Are you doing okay? Do you need to borrow some money? My mom had never offered to loan me money before. Probably because she never had any to spare. “It’s okay if you’re struggling,” she said. “I have a bit saved away. I’m happy to help.” It took some doing to convince her I was, in fact, doing okay financially. I wasn't having money issues, I was having a ‘too much work, I'm stressed the f out’ issues. The conversation moved on to more important things: the cost of the roast nowadays, her...
The weirdest thing we do with feedback (and how to stop)
A while back, I saw a post titled: 5 “Compliments’ to stop giving (even when you mean well) and my first initial thought came with a heavy eye roll 🙄. Not because I think every compliment is great or even genuine, but because it made me think of all the ways we overcomplicate kindness. It was giving the same energy that comes up when someone gets upset over being wished “Happy Holidays instead of “Merry Christmas” (and vice versa). We bring our own shit into every interaction and have gotten...
Scarcity marketing: Effective? Sure. Sustainable? Meh.
Back in 2021, someone told me about this copywriter. He was doing something interesting with his opt-in that was supposed to keep people glued to their inboxes for hours. Naturally, my curiosity got the best of me, and I signed up. For a few weeks, I devoured every email he sent. They were quirky, sarcastic, and delightfully blunt—basically a masterclass in how to make email entertaining. But, there was also something a little off. I got the feeling that I wouldn’t like this guy much if I met...
just a girl, standing in front of her KPIs, asking for help
I’m halfway through my fiscal year (which ends Feb 28 for me), and guess what, Reader? I’m only 38% of the way to hitting my KPIs and an oh-so-embarrassing 13% on my visibility goals. 😒 Womp! Womp! But hear me out. Because I have reasons. Lots of reasons. Reasons like: I had a rough five months. Mental health? Not thriving. Energy levels? Non-existent. Caleb switched jobs, which flipped our home life upside down and dumped a ton of stuff back on my plate. Thanks, adulting. Oh, and a client...
I’ll take ‘Questioning what I’m told’ for 100, Alex
I started listening to the Behind the Launch summit while out walking the dogs and had to stop. It is way too hard to take notes when you have a 130lb animal jerking your arm every few seconds. And I needed to take notes. There have been so many gold nuggets already, and I was only 2 sessions in. If you haven’t grabbed your free seat yet, you can do so here. I do want to warn you about one thing that popped up for me when I was listening—which was, the “thing that worked” isn’t always the...
one shoe full of sewage please!
“It’s fiiinnnne.” my husband Caleb sighed as he rolled his eyes at me. “I see it. We’re good.” We were walking the dogs in the park behind our house and I had just spotted a guy coming towards us with his unleashed German Sheppard trotting along behind him. My immediate response was to pull Oak’s leash in so he’s walking close beside me. Caleb however, still had Willow’s leash extended the full 16 ft and she was eyeing the dog coming towards us. Caleb’s exasperated comment above was in...
true, but not helpful
“What do you see working well in launches right now?” I can’t tell you how often I get asked this. But I can tell you my initial answer hasn’t changed much over the last 9 years. Know your customer and ask for the sale. Not helpful; I know. But it's true. If you know your customers well (meaning you already know your offer is not only the solution they need but also the one they're looking for) and you actually ask them to buy the offer, your launch is unlikely to fail completely. But...
a few quick things
Today is a very important day, it’s my kid’s birthday!! Art turns 24 today and I am absolutely in awe of the brilliant, kind, and talented human they have grown into. Unfortunately, they’re not home to celebrate today but we have big plans for the weekend, including a museum of illusions, an escape room adventure, and possibly a day at the waterpark. In other words, my whole week is going to be spent waiting for Friday, lol! In the meantime, I have some other important things to tell you...
Entertaining emails on Growing and Scaling your business for multi 6-figure Online Service Providers. "This is my absolutely most-favourite email I've received this month!!!" ~Elissa