Sidekick COO

A while back, I saw a post titled: 5 “Compliments’ to stop giving (even when you mean well) and my first initial thought came with a heavy eye roll 🙄. Not because I think every compliment is great or even genuine, but because it made me think of all the ways we overcomplicate kindness. It was giving the same energy that comes up when someone gets upset over being wished “Happy Holidays instead of “Merry Christmas” (and vice versa). We bring our own shit into every interaction and have gotten...

Back in 2021, someone told me about this copywriter. He was doing something interesting with his opt-in that was supposed to keep people glued to their inboxes for hours. Naturally, my curiosity got the best of me, and I signed up. For a few weeks, I devoured every email he sent. They were quirky, sarcastic, and delightfully blunt—basically a masterclass in how to make email entertaining. But, there was also something a little off. I got the feeling that I wouldn’t like this guy much if I met...

I started listening to the Behind the Launch summit while out walking the dogs and had to stop. It is way too hard to take notes when you have a 130lb animal jerking your arm every few seconds. And I needed to take notes. There have been so many gold nuggets already, and I was only 2 sessions in. If you haven’t grabbed your free seat yet, you can do so here. I do want to warn you about one thing that popped up for me when I was listening—which was, the “thing that worked” isn’t always the...

“It’s fiiinnnne.” my husband Caleb sighed as he rolled his eyes at me. “I see it. We’re good.” We were walking the dogs in the park behind our house and I had just spotted a guy coming towards us with his unleashed German Sheppard trotting along behind him. My immediate response was to pull Oak’s leash in so he’s walking close beside me. Caleb however, still had Willow’s leash extended the full 16 ft and she was eyeing the dog coming towards us. Caleb’s exasperated comment above was in...