Sidekick COO
Entertaining emails on Growing and Scaling your business for multi 6-figure Online Service Providers. "This is my absolutely most-favourite email I've received this month!!!" ~Elissa
The best trip I barely remember (no đşđˇđĽinvolved)
When Caleb and I took our staycation last week, we decided to just "see how we felt each day." We had some rough ideas scribbled down ahead of time, but no real plan. Each morning we asked, "What do we want to do today?" and each night, "What do we feel like doing tomorrow?" On the good days, it was perfect. We could tune into our energy, rest when we needed to, and take spontaneous adventures. But⌠there were downsides, too. We wasted a lot of time deciding what to do. Sometimes, because we...
How I save 2+ hours a week
I mentioned a couple weeks ago that time has lost all meaning for me. Every Monday starts with âWhere was I?â and ends with âHow is it Thursday?â I donât know if itâs an age thing, a mental health thing, or a âtoo much to doâ thing, but I know I donât like it. Like, did you know that itâs been almost 3 years since ChatGPT launched? And at the same time... ONLY 3 years?? It feels like weâve been talking about it for decades. How can AI feel both brand new and old news? Seriously⌠This crazy...
no platform is perfect; this one just got a lot closer
Ever wonder if a CTA at the top of your email would convert better than one at the bottom? Or if your readers prefer short and snappy vs. story-driven? Well⌠now you can actually test it. Kit just dropped a new feature that lets you split test your email content â not just subject lines. That means you can now test: Two different templates with the same copy Button vs. link CTAs Long-form vs. short-form CTA at the top vs. bottom And itâs all super easy to use. đ Check out Kit here (<--...
The most uncomfortable thing I'm learning to enjoy.
Iâm currently spiralling into a full-blown situationship with Vanilla Sweet Cream Cold Brew. Light on the ice with an extra splash of cream. Iâve never been a coffee girl. Tea has always been my beverage of choice. But now? I canât get enough of this deliciousness. Something else I'm becoming addicted to... asking for help. I've always been the helper, not the helpee. Somehow, Iâd internalized this idea that asking for help is a sign of weakness. But only when I do it đ(gotta love a little...
If âmoney stuffâ makes you anxiousâŚread this
Are you doing okay? Do you need to borrow some money? My mom had never offered to loan me money before. Probably because she never had any to spare. âItâs okay if youâre struggling,â she said. âI have a bit saved away. Iâm happy to help.â It took some doing to convince her I was, in fact, doing okay financially. I wasn't having money issues, I was having a âtoo much work, I'm stressed the f outâ issues. The conversation moved on to more important things: the cost of the roast nowadays, her...
The weirdest thing we do with feedback (and how to stop)
A while back, I saw a post titled: 5 âComplimentsâ to stop giving (even when you mean well) and my first initial thought came with a heavy eye roll đ. Not because I think every compliment is great or even genuine, but because it made me think of all the ways we overcomplicate kindness. It was giving the same energy that comes up when someone gets upset over being wished âHappy Holidays instead of âMerry Christmasâ (and vice versa). We bring our own shit into every interaction and have gotten...
Scarcity marketing: Effective? Sure. Sustainable? Meh.
Back in 2021, someone told me about this copywriter. He was doing something interesting with his opt-in that was supposed to keep people glued to their inboxes for hours. Naturally, my curiosity got the best of me, and I signed up. For a few weeks, I devoured every email he sent. They were quirky, sarcastic, and delightfully bluntâbasically a masterclass in how to make email entertaining. But, there was also something a little off. I got the feeling that I wouldnât like this guy much if I met...
just a girl, standing in front of her KPIs, asking for help
Iâm halfway through my fiscal year (which ends Feb 28 for me), and guess what, Reader? Iâm only 38% of the way to hitting my KPIs and an oh-so-embarrassing 13% on my visibility goals. đ Womp! Womp! But hear me out. Because I have reasons. Lots of reasons. Reasons like: I had a rough five months. Mental health? Not thriving. Energy levels? Non-existent. Caleb switched jobs, which flipped our home life upside down and dumped a ton of stuff back on my plate. Thanks, adulting. Oh, and a client...
Iâll take âQuestioning what Iâm toldâ for 100, Alex
I started listening to the Behind the Launch summit while out walking the dogs and had to stop. It is way too hard to take notes when you have a 130lb animal jerking your arm every few seconds. And I needed to take notes. There have been so many gold nuggets already, and I was only 2 sessions in. If you havenât grabbed your free seat yet, you can do so here. I do want to warn you about one thing that popped up for me when I was listeningâwhich was, the âthing that workedâ isnât always the...
one shoe full of sewage please!
âItâs fiiinnnne.â my husband Caleb sighed as he rolled his eyes at me. âI see it. Weâre good.â We were walking the dogs in the park behind our house and I had just spotted a guy coming towards us with his unleashed German Sheppard trotting along behind him. My immediate response was to pull Oakâs leash in so heâs walking close beside me. Caleb however, still had Willowâs leash extended the full 16 ft and she was eyeing the dog coming towards us. Calebâs exasperated comment above was in...
Entertaining emails on Growing and Scaling your business for multi 6-figure Online Service Providers. "This is my absolutely most-favourite email I've received this month!!!" ~Elissa