“What do you see working well in launches right now?”

I can’t tell you how often I get asked this. But I can tell you my initial answer hasn’t changed much over the last 9 years.

Know your customer and ask for the sale.

Not helpful; I know.

But it's true. If you know your customers well (meaning you already know your offer is not only the solution they need but also the one they're looking for) and you actually ask them to buy the offer, your launch is unlikely to fail completely.

But everyone knows that answer. What they're really asking is, what can I do to maximize the results of my launch?

I gave a much more useful answer when my friend Brenna asked me that question for her Behind the Launch event that’s coming up in August.

If you haven’t heard of it I don’t mind telling you it’s brilliant.

You basically get to eavesdrop on conversations Brenna has on Voxer with a few of her friends, all centered around answering that one question everyone wants to know about launching; “What’s working!?!”.

The conversations are short, impactful, full of a-ha moments you’re going to want to jot down, and completely free to listen to.

​Grab your seat here.

Personally, I'm very much looking forward to hearing Natasha Pierre’s thoughts on how to easily use video in your launch.

And Kary Perry’s no-sales approach to launching definitely has me intrigued.

You can check out all the convos here.

Take a look and let me know which one you’re looking forward to the most (other than mine obvs 😉).

Xo,
Sandra

Ps— Quick heads up, after registering you’ll be offered the opportunity to upgrade to get lifetime access to the recordings for a one-time fee of $37 USD, with all proceeds (minus payment processing fees) going to Learning Ally, a non-profit organization that helps children struggling to read.

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