who would your three be?

A while back my friend Michelle Warner sent out an email talking about the best career advice she ever received and how she’s carried it into her business.

The advice?

Find yourself 3 key people who, when in a pinch, will be more than happy to help you out (with the favors going both ways of course).

She was, at the time, working a communications and PR job for the U of Illinois’ athletic department when she was told to make sure she had a ticket person who could provide access to tickets when needed, an equipment person who could get one of the athletes sorted in a pinch when a freshly pressed uniform was needed on short order, and a facilities person who could fix any unexpected pressbox problem.

That advice worked out so well for her that she continued to look for her three people no matter the role or industry she was in.

When I read her email, I wasn’t surprised.

Relying on others (and being relied upon) is a great way to grow and scale a business. And yet, it was a reminder that I needed because, although I’m quick to offer my support to whoever needs it, I’m often hesitant to ask for help for myself

After thinking about it for a while I decided my three people would be

A finance person. Someone to help me with my numbers and give me solid advice, but who I can also ask random questions to when they pop into my head.
A marketing expert who can keep me up-to-date on the trends and changes, give me advice on things I could be doing better, and take a quick peek at a sales page when I’m two minutes away from going live and having a crisis of confidence.
An impact amplifier. Someone who can look at what I’m doing and provide insight and guidance on how I can have more impact without increasing my workload.

So what about you, Reader? Who would your three be?

Would it be an Email Marketer who can quickly suggest better subject lines and preview text to increase your open rates, or provide simple tweaks that’ll encourage your readers to engage or buy without being pushy, or who can look at your onboarding and suggest ways of connecting better with your audience?

Or a Business Strategist who can point out when you might be putting the cart before the horse and suggest easy ways to make something easier while still having the desired effect on your business?

Perhaps you’re like me and want a numbers person by your side. Someone who can help you keep more of what you make and also help you focus on building your net worth while making sense of all the numbers for you.

Or maybe it’s a someone who lives and breathes social media and can help take your IG account from crickets to raving fans who eagerly click and comment any time you post something new.

Or maybe you need an expert copywriter who knows how to capture the essence of you in text and can tell you how to make any sales page more sticky by tweaking a headline or two, or an engagement specialist who can help you connect deeper with your audience so they learn to know, like and trust you quicker and with more confidence, or maybe a customer journey specialist, someone who can help you ensure every person who enters your realm feels seen and taken care of and important at every stage.

Each and every one of those people is in place and ready to be your very own Board of Advisors inside The 627 Advisory Board.

This image is a collage of nine individual portraits, each featuring a different person. Each portrait includes the person's name at the bottom. The people are arranged in four vertical columns:

**First Column:**
1. Stacy - A person with long red hair, smiling, and resting their chin on their hand. They are wearing a white shirt and are posed against a green background.
2. Eman - A person wearing a black hijab and a black outfit, smiling brightly. There is greenery in the background.

**Second Column:**
1. Zafira - A person with long dark hair, smiling and looking slightly to their left. They are wearing a white blazer and posed against a beige background.
2. Jeffrey - A person with long dark hair pulled back, wearing a white shirt and smiling with a slight head tilt. They are posed against a brick wall.

**Third Column:**
1. Chioma - A person with short curly black hair, smiling softly and resting their hand on their cheek. They are wearing a purple top and posed against a blurred indoor background.
2. Mary - A person with shoulder-length pink and purple hair, smiling widely. They are wearing a dark top and posed against a light blue background.

**Fourth Column:**
1. Tarzan - A person with short dark hair styled in an updo, wearing large hoop earrings and a black top. They are smiling broadly and posed against a blurred indoor background.
2. Sandra - A person with long blonde hair, wearing glasses and a white floral shirt, smiling. They are posed against a background featuring abstract art.

Joining me (Sandra Booker, Fractional COO & Business Strategist) on your new Board of Advisors is:

Tarzan Kalryzian, Email Marketing Strategist
Chioma Njoku, Fractional CFO
Mary Chhea, Social Media and Messaging Strategist
Stacy Coyle, Customer Journey & Buyer Experience Strategist
Zafira Rajan, Copywriter & Brand Strategist, and
Eman Ismail, Email Strategist & Copywriter

Plus our wonderful community manager, Jeffrey.

If having regular access to a diverse group of experts where you can get questions answered, talk strategy, brainstorm ideas, and get feedback on your plans sounds like it’s exactly what you need, enroll in The 627 Advisory Board today.

Bonus, when you enroll before the end of June you get:

The KPI Business Dashboard. The KPI Business Dashboard is your all-in-one solution for tracking essential business metrics, from Customer Service to Social Media. Easy to use and thoughtfully organized, it offers a comprehensive view of your performance, enabling you to compare current results with past data. It's more than just a tool—it's a guide to help steer your business decisions, complete with lessons on KPIs and how to choose the right ones for your needs. Simplify your business management for clarity and success.
A 60-minute 1:1 Strategy Session with me, Sandra B.! As a Fractional COO, Mentor, and Growth Strategist, I'll help you uncover inefficiencies in your business systems, plan out your team and figure out the right next hire for you, or dig into an assessment of your business as a whole, etc. Whatever we focus on, you'll walk away with clarity on any issues we uncover and the next steps you should consider in order to fix them.

Learn more about the 627 Advisory Board and the standing board members here.

Xo,

Sandra

PS—I'm going to be talking about the 627 Advisory Board a lot over the next week. Want to skip those emails? Click here to opt out of receiving them.

Testimonial from Jessica Abel that reads "When I first heard about 627 I was in between programs and coaches and found that I was in need of somewhere to go to get expert advice, specifically around what I was working on at the time. But to find the experts I needed seemed complicated and potentially expensive. I didn’t need a six-month coaching programme but rather the ability to dip in and get help on current projects from knowledgeable people. The idea of having access to experts in various fields, and being part of a group where everyone was at a similar business level and facing similar struggles, was very appealing. I was feeling quite lonely out there without it. While in 627 I received useful feedback on a lead generation product development process, lots of feedback on the title and content of my offer, and realised I needed to do some customer and market research, which I had hoped to avoid. Thankfully several members agreed to be my guinea pigs for market research interviews, which was an added bonus. The 627 Advisory Board is a good mix between expert advice and valuable community support. It's extremely useful to be able to connect with the support and advice I need when I need it. And I really appreciate that there's no pressure to maintain the membership forever. I can pause or cancel my membership when I need to, and easily come back in when I'm ready."

Sidekick COO

who would your three be?

Sidekick COO